Tyrrells

From £30m to £300m in six years

To build brand awareness and enhance Tyrell’s corporate position.

Food & Drink

Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.

Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.

Spider built brand awareness and devised activations to bring the brand to life.

Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.

In six years, Spider took Tyrrells from a £30m brand to a £300m brand.

Editorial impacts

Average engagement rate
100k
Clicks
Engagement
450k
Impresssions
1500
Pieces of coverage
250k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.

Approach

Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.

Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.

Spider built brand awareness and devised activations to bring the brand to life.

Result

In six years, Spider took Tyrrells from a £30m brand to a £300m brand.