Expleo

UK Launch

The campaign's goal was to gain brand recognition within the UK media.

B2B Corporate

After a deep immersion we uncovered Expleo’s best spokespeople and developed specific thought leadership campaigns to fit their vertical fields of expertise (fintech, transport and energy).

Spider devised and built a customer and staff engagement microsite based on a 3D model of an interactive ‘Expleo World’.

The brief was to establish a new brand in high tech Quality Assurance, Testing and Engineering following a merger with the UK tech and vertical media.

we were tasked with demonstrating how, when done to high quality, innovation can transform people’s everyday lives and businesses.

The campaign resulted in 45 pieces of coverage in 12 months which generated a total avenue of £114,450.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
45+
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

The brief was to establish a new brand in high tech Quality Assurance, Testing and Engineering following a merger with the UK tech and vertical media.

we were tasked with demonstrating how, when done to high quality, innovation can transform people’s everyday lives and businesses.

Approach

After a deep immersion we uncovered Expleo’s best spokespeople and developed specific thought leadership campaigns to fit their vertical fields of expertise (fintech, transport and energy).

Spider devised and built a customer and staff engagement microsite based on a 3D model of an interactive ‘Expleo World’.

Result

The campaign resulted in 45 pieces of coverage in 12 months which generated a total avenue of £114,450.