UK Launch

Brief

Helped launch Keoghs crisps in the UK

Raised awareness of the brand and drive sales to Waitrose and Waitrose.com

Approach

Activated social media dark ads targeting Waitrose customers alongside an influencer campaign of foodies and Irish expats

Launched dark ads to hit a large proportion of the target audience

Used influencers to support the launch and help create brand advocacy and loyalty

Outcomes

2.1m Waitrose shoppers in the UK, 6x our campaign KPI.

87 pieces of influencer content with a combined following of 938k

Food & Drink

Results

Clicks
Reach
Engagements
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Helped launch Keoghs crisps in the UK

Raised awareness of the brand and drive sales to Waitrose and Waitrose.com

Approach

Activated social media dark ads targeting Waitrose customers alongside an influencer campaign of foodies and Irish expats

Launched dark ads to hit a large proportion of the target audience

Used influencers to support the launch and help create brand advocacy and loyalty

Result

2.1m Waitrose shoppers in the UK, 6x our campaign KPI.

87 pieces of influencer content with a combined following of 938k