Helped launch Keoghs crisps in the UK
Raised awareness of the brand and drive sales to Waitrose and Waitrose.com
Activated social media dark ads targeting Waitrose customers alongside an influencer campaign of foodies and Irish expats
Launched dark ads to hit a large proportion of the target audience
Used influencers to support the launch and help create brand advocacy and loyalty
2.1m Waitrose shoppers in the UK, 6x our campaign KPI.
87 pieces of influencer content with a combined following of 938k