Warner Edwards

Raising Brand Awareness

Building the brand in a crowded market

Food & Drink

Raise brand awareness and drive sales and listings in a crowded market

Launched a proactive and reactive press office, as well as developing a dynamic content strategy to elevate the brand to a premium, craft-led gin

Created a video series to generate strong community engagement, supported with a targeted advertising campaign to ensure maximum reach and community growth

31,000 new community members across Facebook, Twitter and Instagram

Total circulation of 540 million

In addition to these amazing results, Warner Edwards won the Master Award for Social Media at the Distillery Masters 2017

Editorial impacts

4%
Average engagement rate
Clicks
Engagement
Impresssions
102
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
540m
Circulation

Brief

Raise brand awareness and drive sales and listings in a crowded market

Approach

Launched a proactive and reactive press office, as well as developing a dynamic content strategy to elevate the brand to a premium, craft-led gin

Created a video series to generate strong community engagement, supported with a targeted advertising campaign to ensure maximum reach and community growth

Result

31,000 new community members across Facebook, Twitter and Instagram

Total circulation of 540 million

In addition to these amazing results, Warner Edwards won the Master Award for Social Media at the Distillery Masters 2017