Jack Link's

#WorldJerkyDay2020

Celebrating #WorldJerkyDay

Food & Drink

Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.

Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day

Build awareness of World Jerky Day and Jack Link’s full range of beef jerky

The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign

Editorial impacts

Average engagement rate
Clicks
29,821
Engagement
Impresssions
Pieces of coverage
3.6M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Build awareness of World Jerky Day and Jack Link’s full range of beef jerky

Approach

Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.

Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day

Result

The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign