After launching in Vietnam, Avonmore were keen to support their listings in their key retailers in the region.
The target audience for the premium milk-based product was mothers with above-average expendable income who are likely to choose higher-quality product.
Spider created a series of dark ads that would resonate with mums looking to find the best available products for their children.
Using Facebook tools, we were able to identify a sizable audience who fit the bill and get the content in front of them.
We were able to saturate this audience by reaching over 450k people 2.5 times over!