With the world brought to a standstill by the Coronavirus pandemic lockdowns, it crippled many industries that rely heavily on footfall. The food service industry is perhaps the best example of this.
Spider were approached by Bord Bia, the Irish food board, to engage with Dubai-based restaurant-goers to ensure that the food service sector remained front of mind despite restaurant closures. Spider were briefed to work alongside world renowned chefs that cook with premium Irish ingredients in a #PlateLikeAPro series.
We teamed up with seven professional chefs from world-class hotels who all filmed themselves from their home kitchens recreating signature dishes using premium Irish products such as John Stone Beef in easy-to-manage steps.
With so many people stuck indoors and turning to home-cooking during the lockdown, many of the #PlateLikeAPro sessions were recorded as Live Instagram Stories – something suggested by Spider after a spike in the format’s popularity.
Viewers were given all the tips they needed to make the dishes from home and there was even a competition element – simply tag a friend and win an experience at the chef’s restaurant once it reopened!