BRE  - Dementia House





Building Research Establishment (BRE)
The Science of Construction

BRE is an international, multi-disciplinary, building science organisation with a mission to improve buildings and infrastructure through research and knowledge generation, and their application. As part of our ongoing brief we regularly promote key building programmes, new product launches and showcase BRE’s expert knowledge within the built environment.

Key campaigns have included regular thought-leadership articles surrounding topics such as modern slavery within construction, construction skills gap, government housing targets and new disruptive technology, as well as press launch & release for new prototype modular homes and regular site press visits to showcase BRE’s expertise within the building research sector.

Building Research Establishment (BRE)
The Dementia House

Our client, BRE, had partnered with experts in dementia care to launch the Dementia House, a prototype home which aimed to demonstrate how a property could be refurbished to support a resident with dementia. BRE were keen to promote the home’s launch in 2018, and then the great work being done during Dementia Action Week in May 2019.

During the initial launch, we utilised our strong journalist contacts to invite press to attend the official opening and tour the newly-refurbished home. We continued promoting the home throughout the year, and then to honour Dementia Action Week, we created and promoted a book, ‘A Home To Remember’, aimed at helping explain dementia to small children in terms of how grandparents might want to adapt their home for greater comfort and wellbeing.

This resulted in broadcast and print coverage in a wide range of nationals. BRE saw a great deal of interest in members of the public looking to visit the home ahead of their own refurbishment works. ‘A Home To Remember’ was also added the list of resources at Alzheimer’s Society for use by the charity.

Top tier coverage: Radio 4, Sunday Times, Telegraph, Financial Times, Express