Spider was tasked with raising brand awareness for Dell’Ugo and creating beautiful content to inspire people to cook with their products.
As well as building the monthly content calendar and community management, we also redesigned their Instagram page and layout to be more premium and enticing.
We onboarded and managed a group of micro-influencers to broaden our reach, and further spread the message around the ease of cooking with Dell’Ugo products.
This was boosted via Facebook and Instagram dark ads and posts, targeting mums with kids under 16 who do not follow a vegan or vegetarian diet. Market research showed that we need to hit this target group 3-4 times in order for them to consider a new product.