Open University - Expand our audience

WE GET RESULTS

• 38 pieces of coverage including most nationals

• A total circulation of 200m and an ROI of 5.6:1

• Hundreds of data captured click-throughs to the website

The Open University briefed Spider to attract new audiences to its world-class distance learning service. A key focus was to target those who wanted faster career progression.

Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.

This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.

Spider is pleased to be the smarter not harder choice for OU

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