• 38 pieces of coverage including most nationals
• A total circulation of 200m and an ROI of 5.6:1
• Hundreds of data captured click-throughs to the website
The Open University briefed Spider to attract new audiences to its world-class distance learning service. A key focus was to target those who wanted faster career progression.
Spider commissioned research revealing that on-the-job qualifications were the number one thing employers looked for when offering pay raises and promotions.
This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Spider is pleased to be the smarter not harder choice for OU.