Pieces of coverage generated
Reached in one month
At Christmas there is a significant uplift in amount of smoked fish products that are sold, however most people tend to choose smoked salmon.
Working with Bord Bia, the Irish Food Board, Spider was tasked with the challenge to raise awareness of Irish trout products stocked in Sainsbury’s over the Christmas period.
Spider activated an influencer campaign that featured recipes from macro-influencers and micro-influencer product focused content to help push awareness and trial.
In December alone we reached 174k people through 42 pieces of influencer coverage smashing our set KPI of 25 pieces of micro-influencer coverage.
Coverage achieved was published as Instagram posts or stories, tagged the client and Sainsbury’s and communicated key campaign messaging alongside an aspirational visual.