PIECES OF COVERAGE
RETURN ON INVESTMENT
We were appointed in 2018 to manage the communications programme for Sri Lanka’s most prestigious residential development, Sapphire Residences. The main objective to press in key international markets: USA, Middle East, Europe, Australia, Canada and Asia,
Located on the prestigious Galle Face in Sri Lanka’s capital city Colombo, the Philippe Starck by YOO-designed tower has fast become become a globally recognised landmark for the city.
Through a series of dedicated press releases, including introductory launch, design and investment focuses, we carried out global media outreach across consumer, design, trade, investment and online publications. Our team also supported the global launch event, held at Mayfair’s Dorchester Hotel, inviting select media to cover the event, as well as arranging a number of exclusive one-to-one interviews with Philippe Starck and the project team.