Pieces of coverage
Spider were asked to help convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza – the very first of its kind!
An integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest.
By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
Taking on the tried and trusted Christmas sandwich, Spider caused a huge media stir with itsu’s unusual festive offering of Japanese dumplings and managed to get the Christmas Cracker featured in the Xmas sandwich roundups of 6 national publications.