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To support the NPD launch of itsu’s new ‘Meatless Meatballs’ to both the core audience of vegan/vegetarians, as well as the wider itsu audience – convincing them to trial the product.
Spider worked with a number of food and lifestyle influencers from our network to trial the product, activating around #NationalMeatballDay as the hook to maximise coverage and awareness.
All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.
