itsu- Meatless Meatballs

WE GET RESULTS
,357

Total reach

,601

Total impressions

,041

Total engagements

Pieces of influencer content posted

To support the NPD launch of itsu’s new ‘Meatless Meatballs’ to both the core audience of vegan/vegetarians, as well as the wider itsu audience – convincing them to trial the product.

Spider worked with a number of food and lifestyle influencers from our network to trial the product, activating around #NationalMeatballDay as the hook to maximise coverage and awareness.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

 

img
BACK TO OUR CASE STUDIES

img
img
img