To celebrate #WorldJerkyDay Spider were tasked to build awareness of the day itself and Jack Link’s full range of beef jerky.
In order to create a buzz and own World Jerky Day (12th June), the influencers were encouraged to get creative with their beef jerky. This included innovative recipes with their Jack Link’s or how and where they like to enjoy their Jack Link’s snack.
Spider also ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day in the best way, with a whole lot of Jack Link’s beef jerky.
Overall the Influencers posts on their feed not only resulted in a boost of followers but also gained an impressive 29,821 engagements organically and the campaign overall was able to reach 3.6M unique people across all social media platforms
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign.