•We managed to reach chefs and decision-makers from all corners of Southeast Asia.
•Although our ads had a smaller audience compared with other brands, we were able to reach over 200,000 unique users.
•Before the campaign had finished, John Stone signed us up to an additional brief to work on their sales in Ireland.
John Stone, aka ‘the Savile Row of beef’, were launching in Southeast Asia for the first time and wanted to become the first port-of-call for professional chefs in the region.
Using LinkedIn, we created a niche audience of decision-makers from within the food & drink industry in the region – particularly Executive Chefs at high-end restaurants.
We also ran the adverts across Facebook for broad reach and awareness to complete the two-pronged approach.