Waitrose shoppers reached in two months
Pieces of influencer content generated
Combined following of our influencers
To launch Keogh’s Crisps, a household name in Ireland, in a very crowded UK snack market.
The business objective was to drive awareness and sales of their new Waitrose and Waitrose.com listing.
Spider activated social media Dark Ads targeting Waitrose customers alongside a paid influencer campaign of foodies and Irish expats.
The two activations played important roles – dark ads give us cost-efficient reach, enabling the brand to hit a large proportion of their target audience, whilst influencers help us to build a community around the brand to create brand advocacy and loyalty.