Kinetica- International Brand Building

Kinetica were launching their protein products into the UAE for the first time. They asked Spider to support their online listings on Amazon and Kibsons which enabled users to have products delivered to their door during the pandemic.

Taking a more holistic approach than just formulating a dark advertising strategy, we took over the Kinetica Instagram channel for three months – producing weekly content that inspired potential customers, while retaining the adverts that drove sales as dark adverts.

During the course of the campaign, Kinetica products sold out on Amazon and we reached over 1.7 million people in total!

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