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The Royal Merchant Navy Education Foundation (RMNEF) offers support including contributions towards school or university fees, living expenses and books whilst in fulltime education.
RMNEF asked Spider to help it connect with families of those who’d served in the merchant navy The Merchant Navy once ruled the waves but had become the forgotten sector over recent decades. Our mission was simple: put the Merchant Navy back on the map and raise awareness of the unique issues facing Merchant Navy families.
The campaign objectives were to: Drive potential beneficiaries to the RMNEF website. Remind the UK about the historic and present-day importance of the Merchant Navy, be an advocate for all Britons who are struggling to provide the best education for their children Abiding by the motto “Education Is The Foundation”, since 1827 the RMNEF has helped thousands of ‘Foundationers’ achieve their educational and career-led goals.
To do this we devised and wrote The Bridge Report – a hard-hitting look at the challenges facing the sector and those who worked within it.
An old Merchant Navy saying is “Life’s roughest storms prove the strength of our anchors.”. The Agency made sure the foundations message was anchored strongly in the minds of it’s audience