Reach on launch night
The Spider Social Media team was tasked with relaunching the iconic London Eye with their new sponsors – lastminute.com
Through a dedicated influencer campaign, the Spider team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible!
With a mix of influencers of all sizes, content posted on the launch night reached over 200K Londoners and generated over 10.5K engagements- an outstanding engagement rate of 5.2% surrounding the dedicated hashtag #LastminuteLondonEye with a stunning stream of content created.
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event