Lastminute.com - #LastminuteLondonEye

WE GET RESULTS
k+

Reach on launch night

.5k

Engagements

.2%

Engagement rate

The Spider Social Media team was tasked with relaunching the iconic London Eye with their new sponsors – lastminute.com

Through a dedicated influencer campaign, the Spider team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible!

With a mix of influencers of all sizes, content posted on the launch night reached over 200K Londoners and generated over 10.5K engagements- an outstanding engagement rate of 5.2% surrounding the dedicated hashtag #LastminuteLondonEye with a stunning stream of content created.

Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event

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