KPI to reach on social media accounts (Including Facebook, Instagram and Twitter)
Total reach achieved!
Our objective was to help challenge the misconception that lastminute.com is synonymous with impulse and spontaneous breaks BUT instead be known for helping travellers create memorable experiences through their dynamic packages
To influence booking behaviour and travel purchase, we collaborated with three individual influencers. We arranged three individual trips for each influencer, which covered nine destinations and bespoke itineraries.
Rather than drive traffic to various parts of the website, we created dedicated landing pages for each influencer and the brand to drive traffic to – a mini hub that inspires readers, drives awareness and bookings.
Utilising the branded hashtag #TripsCreatedByUs, the influencers documented the booking process, their individual travel experiences and shared both static and video content to inspire the key audience groups we wanted to reach.
