Pieces of influencer coverage generated
Social media users reach
Renowned UK Pet Food brand, Lily’s Kitchen, tasked Spider with the challenge to make Halloween an event for all the family – including our furry friends.
By creating a dedicated hashtag, #TrickAndEat, Spider managed an engaging influencer campaign, encouraging the UK’s pets to showcase their best tricks and funny behaviours in return for… you guessed it – treats, which included the limited edition recipe – Beef Ghoooulash.
Influencers posted an array of content, not only giving Lily’s Kitchen a rich bank of UGC, but also encouraging their own audiences to get involved, thus creating a domino effect of branded content.
The overall campaign was pinned together by an overarching competition to win a range of Lily’s Kitchen recipes which encouraged even more users to get involved – promoted by the influencers we chose to work with.
Working with over 20 influencers, Spider generated 70+ pieces of influencer content reached over 488,000 social media users and kicked of heaps of additional content created organically by the community and added thousands of additional followers on the brands Instagram page!