•Secured trade coverage including The Drinks Report, KamCity and The Spirits Business
•Delivered 4:1 ROI
•We worked with 100 influencers as part of the organic social activity
In October, Mixers brand Lixir Drinks briefed Spider on raising awareness of its rebrand – announcing the unveiling of a new logo and an exciting new step for the brand as they looked to fizz things up.
After communicating the story to trade press – Spider landed coverage of the rebrand in news sections of relevant publications. While also, ensuring the same publications were made aware of future Lixir brand developments.
Spider also organically targeted influencers to sample the newly designed bottles along with a partner spirit brand for the full experience.