British & Irish Mushroom Miles - Integrated Launch

WE GET RESULTS
500

New followers in a few months

m+

Reach

,000

Website visitors in the first month and a bounce rate of just 3%

Pieces of media coverage including 6 national pieces

,436,274

Opportunities to see from coverage

Spider was tasked with launching and driving awareness of British & Irish Mushrooms, getting consumers to understand that buying local means fresher, higher quality produce that has travelled less miles.

An integrated PR & social media campaign – under the name “Mushroom Miles” – a partnership between local farmers, growers and sellers.

Spider designed and launched a dedicated website and logo alongside a consumer report outlining key facts about mushrooms, including their sustainability and the importance of shopping local.

This was supported by a consumer news story highlighting how unaware shoppers are of their favourite vegetables’ provenance and miles travelled. We supported this on social through content across all key platforms, as well as influencer activations.

 

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