Mushroom Miles has been born out of the Miles Better initiative, a partnership between local farmers, sellers, and growers, to help consumers better understand the journey their food goes on from field to fork.We live in a society that places more importance on protecting the environment than ever before. 81% of UK residents say that sustainability plays a key factor in their day to day decisions, while 60% said they actively tried to reduce their meat intake.
These facts coupled with the growing popularity of plant-based diets and campaigns like Veganuary – represent a clear shift in attitudes.
That’s why we are here to educate consumers on the impact shopping closer to home has on our carbon footprint, shine a light on just how great mushrooms are, as well as supporting local suppliers along the way.
A complete website containing detailed information regarding the initiative combined with exciting recipes, plus downloadable press and consumer information.
Combining Video, information graphics and photography the site also links to social media.