Unique people reached
Followers on Instagram
The UK & Ireland Mushroom Producers briefed Spider to drive awareness around the magical qualities mushrooms contain and educate the nation of the importance of Vitamin D while also building awareness of the retailers they are available in.
To help us spread the word, Spider created a new logo, look and feel and launched new social media pages on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms
To really hit home and engage with our target audience we worked with a range of food influencers, nutritionists and chefs such as Madeleine Shaw, Miguel Barclay and Anna Barnett to further promote the daily use of mushrooms, their health benefits and sustainability messaging.
This was to help get some great easy to do at home recipes as well and continuing the education of Vitamin D enriched mushrooms.
Further to this we also worked with a number of micro-influencers who created recipe posts on their Instagram feed, helping to push the campaign message but also showing how you can create easy to do recipes at home and we supported retailer listing through social advertising, targeted shoppers the products were listed at, and drove awareness and advocacy.