Pieces of media coverage
Oppo briefed Spider to raise brand awareness around National Ice Cream Month, in what is an incredibly crowded market.
To dial up the brand’s core USP – its flavour credentials – Spider worked with Oppo to launch the ultimate competition to win a year’s supply of ice cream and help to choose the next range of flavours.
Spider crafted a press release to issue widely to consumer media including nationals, consumer lifestyle, broadcast and regional publications. This was supported by targeted media and influencer seeding.