THIS CAMPAIGN DELIVERED THESE RESULTS
0

Pieces of media coverage

5,000,000

reach

x

Broadcast pieces

x

National Pieces

Oppo briefed Spider to raise brand awareness around National Ice Cream Month, in what is an incredibly crowded market.

To dial up the brand’s core USP – its flavour credentials – Spider worked with Oppo to launch the ultimate competition to win a year’s supply of ice cream and help to choose the next range of flavours.

Spider crafted a press release to issue widely to consumer media including nationals, consumer lifestyle, broadcast and regional publications. This was supported by targeted media and influencer seeding.

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