Pieces of coverage
National and broadcast opportunities
Major supermarkets Lead generation
Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons.
Our strategy of proactive newsjacking, pressing for better government action against single use plastics saw them appear in The Grocer, BBC News, Talk Radio and Wired.
By Specifically responding to packaging and sustainability announcements from major brands, we were able to directly drive sales enquiries and put Transcend firmly on the radars of major brands..
When COVID-19 hit, we helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand.