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Spider was asked to drive awareness of the new Beef addition to the growing family of moreish meatheads, by building on the fun and positive sentiment already established around Peperami.
Our response to the brief was to create ‘Beef Lovin’’ – a tongue-in-cheek Valentines campaign to help unlucky-in-love young Brits with relationship advice from our very own ‘love guru’, The Beef Animal. Consumers would find his suspect love advice unavoidable across multiple social media channels.
The Agency produced shareable content that made people laugh and feel positivity towards the Peperami brand. A takeover of all Peperami’s social channels by The Beef Animal ensured hilarious, engaging and shareable dating tips from the master of romance himself.
We knew the primary audience has an irreverent and risqué sense of humour so it was essential that we played to this…
A big, beefy and horny campaign with massive depth and width across all channels…