Everybody knew that the pandemic had got serious when we suddenly found ourselves without the option of heading to our favourite high-street restaurant or calling up our preferred takeaway house.
Instead, we all had to turn to home cooking, and this meant bad news for snacking brands like Peperami. On-the-go snacking was no longer happening, so Spider pitched an idea to get people using Peperami slightly differently: #PeperamiFakeaway – a playful parody poking fun at some top restaurant chains who had been releasing their own DIY cooking kits throughout lockdown.
Our PR team conducted some research to find out which meals the general UK public were missing most during lockdown. It turned out that dishes like Pizza, McDonalds burgers, Greggs steak bakes and Kebabs were top of the pile.
So, armed with the top 10 dishes that we wanted recreating with a Peperami twist, we teamed up with 12 top foodie influencers on Instagram that produced recipes to show their followers how they could have the perfect #PeperamiFakeaway
All this content was then shared on the influencers page and all Peperami’s social media platforms.