Unique users reach
During lockdown one the nation found itself without our beloved high-street restaurant or calling up our preferred takeaway house. Instead, we all had to turn to home cooking, and this meant bad news for snacking brands like Peperami.
On-the-go snacking was no longer happening, so Spider pitched an idea to get people using Peperami slightly differently: #PeperamiFakeaway – a playful parody poking fun at some top restaurant chains who had been releasing their own DIY cooking kits throughout lockdown.
Spider conducted some research to find out which meals the general UK public were missing most during lockdown. This lead us to the top 10 dishes that we wanted recreating with a Peperami twist.
We teamed up with 12 top foodie influencers on Instagram that produced recipes to show their followers how they could have the perfect #PeperamiFakeaway .
All this content was then shared on the influencers page and all Peperami’s social media platforms.