Peperami - #HangryHoles


Unique people reached on Facebook & Twitter


People reached with Jack Jones influencer content


Total impressions across Facebook & Twitter

Spider was tasked with dreaming up a creative, integrated and ultimately disruptive campaign to increase penetration in the UK market and support the masterbrand message that Peperami is the perfect solution to ‘fill the hole in your stomach’.

In a city plagued by holes, an unlikely hero emerged to change everything.In the dead of night, Peperami Animal gave London a right porking, filling the capital’s (pot)holes in the best way he knew how – with delicious Peperami! Because there’s nothing better for filling a hole.

Campaign shortlisted for Best Cross-Media campaign at the EU Digital Communication Awards

If Mondays are really potholes in the road of life then this campaign would have filled them.


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