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£ Total AVE
To support the launch of Peperami’s latest product – Peperami Chicken Bites, amongst our core audiences of ‘Mums’ and ‘Lads’.
Spider identified ‘dating’ as a passion point for our audience. The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they order. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.
The Spider team delivered a video content series, from creative to execution and paid promotion, creating content around a unique dating experiment.
We recruited three superstar celebrities – Anthony Joshua, Maya Jama and Lewis Capaldi – and each went on a date with three mystery cooks, rating their plate and date each time.
They also then featured in their own recipe video.
