Peperami challenged Spider to come up with a campaign where its bark is just as strong as its bite.
The meaty snack brand’s infamous Animal has been keen to grow his family. Spider have already been instrumental in encouraging consumers to meat Animal’s brother, Beef, and Chicken followed later in 2019. Brave, animated, charming, occasionally very loud, we knew that a Dachshund would be the perfect animal for our Animal.
And what better opportunity to introduce the pair than at the World’s Greatest Dog Show – Crufts. The agency took to the road and paraded pupper at a world-renowned event for well-behaved doggos to capture content for social media. Animal delighted canine-loving crowds with selfies and playtime, while Puperami was a willing model of his specially designed coat.
In total, over 600,000 people saw Puperami featured on social media.