INCREMENTAL UNIT SALE UPLIFT FOR THE DURATION OF THE CAMPAIGN
UNIQUE REACH OF PARENTS WITH CHILDREN UNDER 16
To make ‘meat’ the new treat at Halloween time reassurance and quality messaging needs to be communicated to the parents to reinforce Peperami as a snack that packed with protein and free from sugar and artificial colours
The Agency created Facebook dark adverts & posts and Instagram Stories & posts to communicate quality messaging. We used Facebook’s advertising manager to target mums with children under 16 (as mums tend to be the decision makers in the household) who do not follow a vegan or vegetarian diet.
We’ve seen through market research that we need to hit this target group 3-4 times in order for them to consider a new product.
No tricks, just Spider know how (well maybe a spell or two did come into it…)