PIECES OF COVERAGE
RETURN ON INVESTMENT
Spider were appointed the PR and Social agency for luxury sleep company, RESTED in the Winter of 2017. Spider consistently raised brand awareness in a crowded market, educating the media on the benefits of quality sleep products with RESTED at the forefront.
The consumer PR team created a plan which ensured cut through, by directly targeting key luxury media and connecting with influential people. Spider arranged for key journalists to have private tours of the RESTED showroom for large feature pieces and created the ‘PJ party’ creative,
Journalists undertook a sleepover at the RESTED sleep loft, with Fabulous Magazine, Health & Fitness, Daily Telegraph and Metro in attendance.
As well as outreach to consumer and business media, building the brand story, Spider also created and then managed the social channels across Facebook and Twitter, producing content and working with influencers to ensure RESTED is known. Then to top it all In the summer of 2018, Spider secured a procurement opportunity with BA
Rested – a really good reason to go to bed with anyone…