• 90 pieces of coverage including in every national and numerous broadcast
• Thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy
• Strong brand awareness among consumers that Saga did things differently
• Our campaign prompted the Law Society to develop an official position on a new area
When launching into the UK, Saga Legal Services wanted to develop a striking campaign that grabbed the attention of the UK over 50s population, driving trial of service.
Saga especially wanted a campaign that set it apart from the rest of the industry.
Spider invented a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away.
Over the course of a year, Spider launched numerous campaigns in this area, driving people to Saga’s website and phone lines.
Invention, innovation and fearless delivery – that’s what set us apart for SAGA.
