PIECES OF COVERAGE ACROSS NATIONAL, REGIONAL AND BROADCAST
FULL-PAGE SPREAD IN THE DAILY STAR
UNIQUE USERS REACHED ON FACEBOOK AND TWITTER
The UK’s irreverant meaty snack launched an advertising campaign based on filling the hole in your stomach left by so-called snacks. We thought of things we hate, that need filling (pot-holes, right!) and #HangryHole was born.
Disruptive and delicious in equal measures, our idea let loose the Peperami Animal on the Capital’s roads one February evening, for Londoners to wake the next morning to find pot-holes filled with Peperami and Fill Me flags, setting tongues wagging and thumbs tapping.
We teamed up with social media influencer Jack Jones for a prank-style video (million+ hits), and went UK-wide inviting consumers to send in pictures of pot-holes in return for cheeky Peperami pot-hole repair kits.