Creative PR Agency Spider has been signed by Merchant Gourmet (MG) to increase consumer awareness for its ready to eat grains and pulses and particularly to build an understanding of Puy lentils

•  Spider has been signed by Merchant Gourmet (MG) to increase consumer awareness for its ready to eat grains and pulses and particularly to build an understanding of  Puy lentils

•  A bit like champagne, they have to come from Le Puy-en-Velay in France for them to be considered Puy lentils

•  To build on the education piece, we have just organised a trip to Le Puy for media and influencers.  On the trip, guests were taken to the local lentil factory where they were shown a video on the history of lentils, and the production process.

•  Puy lentils are grown without chemicals from a small cooperative of farmers

•  Guests were also taken to the lentil field to see how the lentil is harvested and grown.  They were treated to a cookery lesson with a local French chef and also took a tour around the historic town of Le Puy. The trip elevated the humble lentil to superstar status.

 

 

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