British Apples and Pears appoints Spider to handle its communications brief
Spider is delighted to announce that it is getting its teeth stuck into the British apple market as it is appointed by British Apples & Pears to handle its PR, social media, trade communications and website management.
Following a brief to increase awareness amongst consumers for British apples and pears, Spider devised a series of campaigns and activations to not only encourage shoppers to put apples to the top of their shopping list, but also shake up the sector and showcase the extensive repertoire of apples grown in the UK.
Sara Pearson, Spider CEO says; “I have always been passionate about getting British produce put firmly back on the map, which is why we are so delighted to be helping British Apples & Pears in their quest to achieve this. We have strong plans in place to drive awareness and engagement across a wide audience, whilst helping to get British apples firmly back onto supermarket shelves.”
British Apples & Pears is the trade association that represents British apple and pear growers. Formed in 1990, the body is led by a committed board of grower directors, who work year-round to promote the delicious and high-quality top fruit.