Spider worked with St Helen’s farm earlier this year to increase consumer awareness on the benefit of switching to goats milk

Pieces of coverage

,457,613

Coverage reach

.75:1

Return on Investment

With so many people choosing to move away from regular milk to milk alternatives, the goats’ milk and cheese brand, St Helen’s Farm, chose Spider to help educate the consumer on the benefits of goats’ milk as a cows’ milk alternative

The Agency chose to collaborate with nutritionist Amanda Hamilton to raise national awareness.  The campaign was kick-started with a media breakfast featuring goats’ milk in all the food offerings. This was followed by a radio day to answer questions on goats’ milk both in terms of its nutritional differences, usage and where to purchase

Simultaneously, Spider organised for a liveried van to travel around London giving out mugs of hot chocolate made with goats’ milk (as luck would have it – the weather was perfect for hot chocolate – cold and frosty!)

 An example of an integrated campaign delivering an educational message through a fun and factual activation – no kidding.

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