Pieces of coverage
Pieces of national coverage
We were approached by STRYYK – the non-alcoholic spirits brand – to raise awareness for its range of non-alcoholic spirits, including Not Gin, Not Rum and Not Vodka, promoting the brand as “All the spirit, none of the alcohol”. The brief asked us to drive awareness and boost sales of the range, establishing STRYYK as a key non-alcoholic player in the market.
We were tasked to overcome negative public attitudes towards non-alcoholic products on the market, and achieve cut through in an increasingly crowded market, increasing its share of voice in the no/low alcohol market.
Spider achieved over 68 pieces of coverage within 6 months, pitching to consumer media for product placement opportunities in the food and drink news pages, shopping pages, recipe pages, as well as pitching for round-ups in key sales periods such as Sober October and Dry January.