• In one month we secured 30 pieces of coverage with a reach of 7.5m
• 100% of coverage included at least 2 key messages
• BSI received 25+ enquiries about the Index from potential customers
The British Standards Institute engaged Spider to launch its new Human Trafficking and Supply Chain Slavery Index to UK businesses
Spider devised a campaign to target both general businesses, and businesses in the key sectors most susceptible to the ills of modern slavery (fashion, food, construction etc.), using insight from the Index
The focus of the messaging was to raise awareness of the Index, and to drive leads through to BSI’s commercial team.
