PIECES OF COVERAGE
PEOPLE REACHED IN THE FIRST TWO MONTHS,
RECORDINGS FROM VIVIENNE WESTWOOD AND BEN FOGLE
When the Bumblebee Conservation Trust first came to us with a challenge – to save the bumblebee from extinction – we were a little overwhelmed (but in a good way.) They wanted us to educate consumers on the importance of bumblebees to our eco-system (and encourage people to sign up for BeeWalks and plant bee-friendly flowers.
We thought that the best way to garner public support and highlight the issue of a world without bumblebees was to round up a bunch of celebrities and get them to record a short video describing the importance of the bumblebee on our society.
Through the BeeWalks, the Bumblebee Conservation Trust was able to track the number of bumblebees in different areas across the UK and monitor the different types.