COMBINED INFLUENCER REACH
Spider was asked to showcase the lifestyle element of Topgolf with the millennial and Gen Z audiences, whilst positioning the brand as the antithesis of the traditional.
To launch the campaign, we utilised influencer marketing (collaborating with key lifestyle, fitness, family and F&B content creators) to maximise awareness and reach target audiences.
Spider devised the One Shot Challenge an almost impossible hole-in-one battle that encouraged friends & family to compete against one another in a bid to become the ultimate champion (oh, and win £1,000.)
The Agency can always spot the guy playing the One Shot Challenge with his brand new girlfriends Dad. He’s the guy who makes a hole in one and says, “oops!”