• 20 pieces of coverage
• inc. six nationals and six broadcast
• 986m circ.
Gain traction for consumer tech review website Trustedreviews.com around Black Friday, in an incredibly crowded landscape. Quality of coverage was key.
Spider developed research into when the best time to buy Black Friday deals was, discovering that the best deals were to be had before Black Friday in some cases, but not others.
Spider took the story to national and consumer media securing widespread coverage and expert interviews over the week of Black Friday.