pieces of coverage
Spider, the London PR expert communications Agency was appointed by Tyrrell’s to build brand awareness, nurture its artisanal roots and launch regular NPD, whilst enhancing its corporate story. Positioning itself as a British brand of note, Tyrrells required support to drive business value ahead of sale.
Over the years Spider created unique concepts and launched numerous NPDs to consumer and trade media, including ‘Poshcorn’ and red, white and blue ‘Jubilee Crisps’ that were even requested by the palace for the Queen’s Jubilee Party.
The team also devised a programme of media profiling in the run-up to the sale of the company – three times keeping the brand front of mind in terms of investment potential, Spider generated an appealing success story, bringing the brand to life.
“We know we have achieved something special having tripled the value of the business in exactly three years and increased almost tenfold since we started our relationship six years ago. Thank you for your massive contribution to that which we have achieved and also being a delight to work with”.
David Milner, CEO, Tyrrells
Crisp, crunchy coverage ? It’s in the bag.