AVG. ENGAGEMENT RATE
COMMUNITY MEMBERS GAINED
A first of its kind, Vegbred, a scrumptious sweet potato loaf, hit the kitchen tables of households nationwide with the help of Spider. We were tasked to launch the artesian bread in the UK market with a rather tasty social media campaign.
Spider leveraged engaging still and moving content, executed influencer marketing and implemented a hyper targeted social media advertising strategy – core ingredients needed to maximise brand awareness and educate consumers on the benefits of switching to a sweet potato bread alternative.
‘Man shall not live by bread alone’… The Agency has now made sure he can choose Vegbred instead