Virgin Trains - High-speed book signings

WE GET RESULTS

The Activity
• High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.
• The team secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it “The Genius Ideas of the Autumn”

Virgin Trains wanted a PR campaign which prompted the new marketing campaign – speed and customer experience:

The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books.

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