New social followers
Average engagement rate on Facebook
Engaged users per month
Gin artisans and all-around cool guys Warner Edwards appointed us to help raise their brand awareness, drive increased engagement on their Warner Edwards Social Media channels, and help to secure a listing in Waitrose.
We had a crowded market, a surge of craft gins flooding retailers, and a content strategy that needed to wow not only our client but all those who had become fans not just of the brand, but of Tom Warner himself.
We worked to create a clear tone-of-voice to capture the essence of Tom, but ensured it would allow us to make the brand larger than one person; a way to guide consumers to understand the spirit of Warner Edwards and all it stands for. Due to limited listings, our paid social strategy needed to be highly targeted.
Our highly proactive approach to Warner Edwards Social Media community management meant that consumers felt heard like they had a direct line to the distiller and shared the passion of the founders.
Our targeted paid social program and strategic approach served Warner Edwards well in their quest for supermarket shelf space, and we all raised a glass on the day they announced their Waitrose listing!
In 2017, Warner Edwards won the Master Award for Social Media at the Distillery Master’s Awards.
Spider – making the results beGIN!