Willy’s Apple Cider Vinegar

To drive awareness and trial of Willy’s Apple Cider Vinegar amongst their core audience of females interested in fitness, health & wellness, and the secondary audience of foodie families.

Spider ran a gifted influencer campaign, selecting influencers based on their lifestyle/food & drink background, who’s interests and previous partnerships compliment the brand and it’s values/image.

During October – December 2020 Spider generated 92 pieces of influencer content, with a combined following of 940K. This included branded features on Youtube and Instagram platforms, with influencers creating innovative recipes on their IG stories and feed alongside educating their audience on the benefits of the product and ‘reasons to love’.

img
BACK TO OUR CASE STUDIES
img
img
img